Up the Catalogue (2024)

In the quirky film Up the Catalogue, set within the confines of a fictional shopping channel called 4QTV, star presenter Hailey Cartin finds herself overwhelmed by the relentless promotion of dubious products. As she grapples with the feeling of being trapped in a cycle of live television, a rival product demonstrator challenges her to face her disheartening reality. Can Hailey escape from the predicament that ensnares her? Perhaps, but not without the substantial support from the film's sponsors, HOLE_AID. This tale transforms the shopping channel genre, bringing it from niche cult status into the mainstream.